Kickstart Project Summaries
Local Visions. Shared Learnings. Community-Driven Insights.
The Kickstart Massachusetts program supported 12 communities in exploring the social and/or technical feasibility of networked geothermal as a climate–safe alternative to gas. Each community brought its own motivations, building types, engagement approach, — and each made meaningful strides in uncovering what’s possible.
These short project summaries offer a snapshot of each community’s work. They are designed to help others quickly understand:
- What motivated the community to explore networked geothermal
- Which site or neighborhood was scoped and why
- How the team approached community engagement and what partnerships were forged
- What was learned — including any challenges, surprises, or success stories
- Opportunistic thermal sources the community identified (such as wastewater, seawater, or excess heat)
These are living snapshots of early–stage exploration. But they reflect the thoughtful, grounded work of communities stepping into the energy transition and asking what it could look like on their own streets.
As you read through, we invite you to explore the shared themes, distinct strategies, and big questions these communities are helping us surface — and to consider what a transition rooted in equity, collaboration, and place might look like in your own town.
About The Community
Please provide a snapshot of the community's demographic profile (age groups, ethnic diversity, household types). Briefly mention historical and cultural aspects, including unique traditions or characteristics that set the community apart. Highlight major developments or shifts in the community’s landscape over time (this includes future plans).
Optional:
Please explain any specific EJ-focused considerations of the project, such as prioritizing neighborhoods affected by environmental challenges (e.g., air quality or access to green spaces). Describe how these factors influenced the project’s focus.
Gloucester has 29,862 residents, with more than 25% of residents being 65 years or older and 9.7% being born outside of the United States. There are also 3,270 residents who speak English less than “very well”. The median household income is $87,898, which is below the state’s median income (ACS, 2023-2025). Gloucester is known for its historic harborfront and fishing industry, as well as its dedication to fostering the arts.
Like many industrial cities, Worcester has struggled to rebound from the decline of manufacturing and the loss of employment in the region. As of November, 2024, the unemployment rate for Worcester was 4.5%, approximately 0.6% higher than the Massachusetts unemployment rate (3.9%) and 0.3% higher than the US unemployment rate (4.2%). In an effort to combat the local unemployment rates, Worcester continues to focus on diversifying its economy, building on growth sectors such as biotechnology, healthcare and education.
Sustainability Programs
Please summarize any preceding and parallel sustainability initiatives in the community, such as renewable energy programs or waste reduction efforts. Mention how these intersect with community identity and align with environmental objectives that could intersect with a geothermal network.
Gloucester’s Community Electricity Aggregation program offers residents three different levels of renewably sourced electricity at varying price points. This gives residents a way to both save money and positively impact the environment. Residents are excited to have the option for their power to be fully renewable or at a higher level than the State currently mandates. As a Green Community of 15 years, Gloucester is a long-standing leader in sustainability.
Worcester has been a sustainability trailblazer for over 15 years, encouraging sustainable development throughout the city. As a designated “Green Community”, Worcester adopted a Specialized Stretch Code, further reaching towards the goal of becoming one of the most sustainable and climate-resilient cities by 2050. Future development within the project area will be required to meet the Specialized Stretch Code and will be encouraged to integrate additional sustainability principles. This approach will strengthen the long-term vision for creating an environmentally-responsible community.
Local Motivation for Geothermal Networks
Please share the story of why this project matters to the community, touching on issues like energy costs, climate vulnerability, and access to reliable resources. Connect these to the project's goals, showing how it addresses residents' needs.
This project would reduce the utility-cost burden the senior community in Lincoln Park faces and create a more comfortable working/living environment for residents in Lincoln Park, students and staff at Gloucester High School, and families utilizing the local food pantry and social services. Making these spaces comfortable, reliably cooled/heated, and running at all times of the year is critical to best serve the needs of Gloucester’s residents.
Many industries have converted their energy systems from coal to natural gas due to the negative environmental
considerations associated with use of coal in energy generation, as well as the lower price of natural gas. Over a period,
the Northeast has seen an increase in delivery costs for both natural gas and electricity. Due to the high level of conversion
and availability of fuel, the capacity of existing pipelines is taxed, and prices continue to escalate.
The proposed project area has a documented shortage of natural gas supply and outdated, deficient electrical
infrastructure to service the site. By upgrading these systems, the community will benefit by enhancing energy reliability,
reducing costs, improving resiliency and transitioning to cleaner energy sources within the system.
Site Selection
Give an overview of the site selection considerations. Additionally, share a site map and location of a single preferred site. Describe the level of readiness of this community to adopt geothermal.
This site was chosen based on existing grid constraints and would connect several critical organizations that serve low-income families, veterans, fishermen, and senior citizens. This community is ready and eager to deploy networked geothermal, and there is even buy-in from prospective developers to be included on this microgrid. Our partners and stakeholders representing the community have specifically identified a microgrid as a desirable technology and asset to serving Gloucester’s environmental justice communities.
Many industries have converted their energy systems from coal to natural gas due to the negative environmental considerations associated with use of coal in energy generation, as well as the lower price of natural gas. Over a period, the Northeast has seen an increase in delivery costs for both natural gas and electricity. Due to the high level of conversion and availability of fuel, the capacity of existing pipelines is taxed, and prices continue to escalate. The proposed project area has a documented shortage of natural gas supply and outdated, deficient electrical infrastructure to service the site. By upgrading these systems, the community will benefit by enhancing energy reliability, reducing costs, improving resiliency and transitioning to cleaner energy sources within the system.
Community Partners
Please describe key community groups (nonprofits, associations) that were instrumental in outreach and trust-building. Describe their role in information sharing and community involvement in the project.
Maureen Aylward, the director of TownGreen, a local climate advocacy non-profit that works towards a better understanding of the resilience and climate issues faced by Cape Ann, supports municipal partners in implementing solutions and organizing volunteers and educators to move climate solutions forward. TownGreen has been a long-term partner with the City in engaging and educating the Gloucester community, offering education programs focusing on climate awareness and action. Their connections across the community and access to volunteers, including technical advisors, are a great asset to this project. TownGreen is the lead on community engagement for this project.
TownGreen committed to hosting two in-person information sessions concerning geothermal; one at Gloucester’s Rose Baker Senior Center, which is located in an environmental justice community, and the second at Gloucester High School (within the project study area) to engage students in the future of clean energy and to provide an opportunity to enhance their studies. After the event, Maureen provided a debrief where she summarized key takeaways from engagement and community input.
TownGreen is a main partner in this project and is continuing to work with the City, post-feasibility study, to support bore hole drilling tests at the chosen site and continue to educate the community on the benefits of networked geothermal microgrids.
Community involvement and input has always been of utmost importance for NGP projects. For the Greendale Revitalization Initiative, NGP engaged with the surrounding community and City leaders prior to the acquisition of the ~51-acres to ensure the vision for the proposed project area is clear and complementary to the surrounding neighborhood. NGP has provided the community stakeholders with draft conceptual plans and has kept continuous lines of communication open during demolition and remediation efforts. The stakeholders that have been engaged in this project, include, but are not limited to: the City of Worcester Administration and the Worcester City Council District Councilor, the Abby Kelley Foster Public Charter School, the North Worcester Business Association, and the Norton Retirees. Through these stakeholders, NGP has been able to gather feedback on the overall redevelopment of the site and identify potential impacts and/or concerns to ensure these are considered as the development plan evolves.
NGP’s proactive engagement with these community partners has worked to ensure the most transparent and collaborative development process. NGP remains committed to maintaining these partnerships and keeping open dialogue to ensure the project’s long-term success and community benefit.
Community Engagement
Please summarize community engagement strategies implemented and insights gained, noting the level of interest and co-benefits of geothermal networks that resonated the most with local stakeholders.
TownGreen and the City of Gloucester facilitated community engagement through public meetings, surveys, door-to-door outreach, and student-oriented presentations.We found that doing surveys to gauge interest and knowledge of geothermal systems and then post presentations and demonstrations provided evidence that the public meetings were successful in their goals of education and engagement in the subject. These presentations brought in local geothermal installers, National Grid, and CHA to speak to residents across a range of ages, incomes, and education levels.Having events at different venues and going directly to local businesses and schools sparks interest and conversations around geothermal.What resonated with residents was the realization that geothermal wells are feasible for residents, too. It wasn’t some concept out of reach or intangible, it can be installed in their homes and directly benefit them. Increasing awareness of these benefits helped residents understand geothermal can benefit them directly as well as support the City’s climate resiliency goals.
NGP has utilized several outreach methods to ensure the community is regularly updated on project progress and has opportunities to ask questions and/or provide input. In addition to the traditional forms of communication like public meetings, NGP has expanded its community outreach to digital formats (NGP website, social media channels, etc.). This medium has provided the opportunity to reach a broader audience who may not be aware of this redevelopment initiative. NGP also uses social media platforms to show the progress of the cleanup and redevelopment project, provide information and resources to educate the public, and encourage discussions related to the environmental issues and economic development in the City of Worcester. NGP also utilizes Facebook, Twitter, YouTube, LinkedIn and Instagram to disseminate information. Through these accounts, NGP is able to obtain metrics to help understand who we are reaching as well as the success of the posts, further allowing the opportunity to curate posts to ensure relevancy and interest to the greater Worcester audience.
Opportunistic Thermal Resources
Please summarize any unique thermal resources (e.g., bodies of water or geothermal sites) identified and provide location or map.
The Annisquam River runs between the wastewater treatment plant and Gloucester High School as pictured below. Both the wastewater treatment plant and the Annisquam River were identified as unique thermal resources that could potentially be utilized by the network; however, these resources face several barriers, such as permitting, erosion, and low flow, that prevent them from being included in the utility network.
There is a large surface body of water, Indian Lake, that is located ~0.5 miles from the project site and proposed borefield; however, this body of water has not been considered as a component of any potential geothermal system. The municipally-owned and maintained lake is utilized for various recreational activities and is subject to significant drainage during the winter months. Additionally, a major interstate highway is between the lake and project site, creating greater complications that may not be cost effective and/or feasible to consider as a component of a networked geothermal system.
Opportunities for the Future
Identify new opportunities that emerged from community conversations, like potential partnerships, increased awareness about energy resilience, or needs for educational programs. Mention any new relationships formed with local organizations or potential collaborations for future sustainability projects.
With residential feedback and engagement being overwhelmingly positive, this has spurred the Gloucester Team to begin planning for future bore hole tests to further pursue implementing a networked geothermal system beneath Gloucester High School, Lincoln Park housing, and surrounding critical social facilities. We will continue collaborating with the non-profit TownGreen to promote these efforts and continue to engage residents in the conversations around energy efficiency.